Technical Marketing Lead

Proximity Labs

Location: Remote


Proximity Labs is a research firm focused on the NEAR ecosystem. The team works closely with many projects building on NEAR, provides grants, and creates open-source software benefiting the NEAR ecosystem.

We are looking for a Technical Marketing Lead to join the team. You’d be working alongside industry’s elite (including NEAR OGs) on a mission to grow the discovery layer of Web 3.0. 

The role is ideal for someone who thrives in a multi-skilled environment and is passionate about web3 growth.


  • Strategizing and coordinating content for developer-focused initiatives.

  • Leverage web3 native distribution channels effectively to ensure Proximity's core messages reach the intended audience

  • Collaborate closely with infrastructure providers (such as RPC providers, Bridges, Wallets, SDK teams, etc.) and application teams within the ecosystem to develop collaborative go-to-market content and foster strong marketing partnerships

  • Build, organize, and execute product launches and initiatives. Ensure successful messaging and narratives for website updates, thorough documentation, effective communication, and appeal to the right audiences

  • Be the main PoC for marketing and communications-related matters for Proximity when collaborating with external parties (manage Proximity marketing calendar, host bi-weekly update meetings for Proximity marketing/comms announcements) 

  • Budget management: Propose and own a marketing budget, including the strategic rationale for events, campaigns, and other resources. Delivering data driven reports on the ROI regularly

  • Social media management for Proximity (Twitter, Medium, Farcaster etc)

  • Content planning, creation, copywriting (blogposts, social media posts, PR, website copy)

  • Data driven decision making: Analyze market trends, competitor activities, user behaviors, and community involvement to inform and optimize on your strategy.

  • Oversee Proximity’s brand awareness via its website, social media, SEO, speaking opportunities, event presence, and media presence

Skills and Qualifications

  • Experienced professional: 5+ years professional experience with at least 3+ years in PMM or web3 (PMM role / community lead), experience interfacing with Finance, Legal and Operations, with strong understanding of blockchain technology, wallets, etc

  • Previous experience crafting compelling user-centered content that highlights product and technical attributes, outlining intricate technical concepts while aligning with business objectives

  • Demonstrated ability to learn new tech quickly 

  • Demonstrated proficiency in leading content initiatives across platforms like Twitter, Warpcast, Discord etc.

  • Willingness and ability to keep up with the NEAR ecosystem and its communities via social media, Telegram, etc

  • Comfortable working in a fast-paced environment where ambiguity is the norm

  • Passion for blockchain technology, DeFi, and cryptonomic protocol design

  • Initiative-driven, highly ethical, and embody a sense of ownership mindset.

  • Passion for all things Web3, mindful, kind, and always curious 

  • Strong communication and relationship management skills to coordinate with multiple parties within and outside of Proximity

  • Comfortable working remotely with global teams located in various time zones 

  • Responsiveness and time management skills, especially when dealing with key announcements and launches

Proximity Labs is an equal opportunity employer. We encourage candidates of all backgrounds to apply.