Technical Marketing Lead

Proximity Labs is a research firm focused on the NEAR ecosystem. The team works closely with many projects building on NEAR, provides grants, and creates open-source software benefiting the NEAR ecosystem.

We are looking for a Technical Marketing Lead to join the team. You’d be working alongside industry’s elite (including NEAR OGs) on a mission to grow the discovery layer of Web 3.0. 

The role is ideal for someone who thrives in a multi-skilled environment and is passionate about web3 growth.

Responsibilities

• Strategizing and coordinating content for developer-focused initiatives.

• Leverage web3 native distribution channels effectively to ensure Proximity's core messages reach the intended audience

• Collaborate closely with infrastructure providers (such as RPC providers, Bridges, Wallets, SDK teams, etc.) and application teams within the ecosystem to develop collaborative go-to-market content and foster strong marketing partnerships

• Build, organize, and execute product launches and initiatives. Ensure successful messaging and narratives for website updates, thorough documentation, effective communication, and appeal to the right audiences

• Be the main PoC for marketing and communications-related matters for Proximity when collaborating with external parties (manage Proximity marketing calendar, host bi-weekly update meetings for Proximity marketing/comms announcements) 

• Budget management: Propose and own a marketing budget, including the strategic rationale for events, campaigns, and other resources. Delivering data driven reports on the ROI regularly

• Social media management for Proximity (Twitter, Medium, Farcaster etc)

• Content planning, creation, copywriting (blogposts, social media posts, PR, website copy)

• Data driven decision making: Analyze market trends, competitor activities, user behaviors, and community involvement to inform and optimize on your strategy.

• Oversee Proximity’s brand awareness via its website, social media, SEO, speaking opportunities, event presence, and media presence

Skills and Qualifications

• Experienced professional: 5+ years professional experience with at least 3+ years in PMM or web3 (PMM role / community lead), experience interfacing with Finance, Legal and Operations, with strong understanding of blockchain technology, wallets, etc

• Previous experience crafting compelling user-centered content that highlights product and technical attributes, outlining intricate technical concepts while aligning with business objectives

• Demonstrated ability to learn new tech quickly 

• Demonstrated proficiency in leading content initiatives across platforms like Twitter, Warpcast, Discord etc.

• Willingness and ability to keep up with the NEAR ecosystem and its communities via social media, Telegram, etc

• Comfortable working in a fast-paced environment where ambiguity is the norm

• Passion for blockchain technology, DeFi, and cryptonomic protocol design

• Initiative-driven, highly ethical, and embody a sense of ownership mindset.

• Passion for all things Web3, mindful, kind, and always curious 

• Strong communication and relationship management skills to coordinate with multiple parties within and outside of Proximity

• Comfortable working remotely with global teams located in various time zones 

• Responsiveness and time management skills, especially when dealing with key announcements and launches

Proximity Labs is an equal opportunity employer. We encourage candidates of all backgrounds to apply.